THE COACHING LADDER

Find the rung that fits you.

Six ways to work with the Project Allure system. From free writings to the $7,496 Throne Program. Private coaching in this space typically runs $15,000 to $25,000. The Throne Program is intentionally positioned below market to reward the men who move fast.

FREE
01

The Writings

Free

Long-form essays on the 4 Pillars, attraction, nervous system work, and the stuff the manosphere got wrong. Published weekly.

Read the writings →
FREE · $48 · $188
02

The Skool Community

Free tier + Premium $48/mo + VIP $188/mo

Daily posts, live Q&A, accountability, and the full archive of the Allure Letter. The entry point for the work.

Join Skool →
DIGITAL PRODUCTS
03

The PDFs

$19 - $49

Standalone deep-dive PDFs on specific protocols. Texting mastery, frame control, cold approach, first date, photo playbook. Each one a tight mechanism and a directive.

Coming soon →
SUBSCRIPTION
04

The Allure Order

$40 - $48/mo

Monthly briefs shipped to premium subscribers. Each brief covers one idea the public does not get. Drops on the first of the month.

Allure Order →
FOCUSED 1:1
05

The Pillar Program

$1,497

Focused 1:1 coaching on one pillar. Four sessions over six weeks. Tight scope, hard accountability, measurable outcomes. The right call if one pillar is the bottleneck and the others are handled.

Book the Pillar Program →
FULL 90-DAY
06

The Throne Program

$7,496

The full 90-day transformation. All four pillars, fully custom, fully accountable. Direct access to Dylan, weekly 1:1, custom protocols, and the full arc from audit to rebuild to embodied. This is the terminal. Every rung below is a step toward this one.

Enter the Throne Tomb →
THE THRONE TOMB

The Throne Program is not a page.

It is a chamber. Enter the tomb to see how the full 90-day transformation is structured. The lighting, the pacing, and the weight of the decision are part of the pitch.

Enter the Tomb →
Three.js scene. Loads in under 5 seconds on a modern machine. Click anywhere inside to explore.
THE MATH

Why the price is the price.

$15,000 - $25,000
Private dating coaching market rate
$7,496
Throne Program (intentionally below market)
$83/day
Daily cost over 90 days
$31/day
Daily cost on 3x $2,749 payment plan

The Throne Program never discounts. It only adds bonus stacks for men who move fast. The price is the price.